“If you were to give a layperson a Pepsi challenge so to speak, if you put a cheaper less common bottle in front of them, it doesn’t affect the taste of the wine,” Meckel said.Īnd hey, personal pro tip: If you run out of glasses, wine from the gravy boat ain’t so bad. “If you’re really going to make really nice cabernet sauvignon, and you’re going to try to sell it for several hundred dollars a bottle, it’s going to dictate that you’re going to put it in a very nice bottle,” he said.Įven though cheaper glass won’t impact the tannins or anything. You might think the wine industry would have it easier, since wine bottles all kind of look the same.īut many high-end winemakers are very specific about what bottles they want, said Matthew Meckel, bottling production manager at the Napa Wine Company. Whats yours “Because of the switch from on-premise dining to consumption at home.” While messed up logistics are certainly to blame, Scott DeFife, president of the Glass Packaging Institute, said there’s another culprit: “The demand was incredible,” he said. He’s paying about 20% more for those - costs he’ll have to pass on to consumers. So Diaz can’t just switch to a more generic bottle while his are stuck on a container ship. It’s why squat, green-tinted Tanqueray looks so different from upright, transparent Beefeater.
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